Make Your Web Design Obvious

Krug came up with the first law of usability. It forms the basis of the perfect web design. The law states: “Don’t let users think”. Hence, the entire design of your website will revolve around intuition. If users have to think about the next move they have to take on your website, it will hinder their experience. The satisfaction level would thus decrease and the user would get off from your website. So, a website that makes the users think and does not allow them to take actions consciously will ruin the whole web design. For example, if your website has a nice layout and the visual appeal is also great, but the text asks questions from the user instead of giving them the solution. That is where you know your website design is not compatible. Reducing the cognitive load on your visitors helps them grab onto the idea and understand what you’re trying to communicate.

Keep Your Requirements to the Minimal

You might have noticed that some websites ask for subscriptions and give users registration forms or other types of forms that they need to fill out before they can access your content. First-time visitors are looking for quick solutions without the need to share their personal data. Asking visitors to give their personal information before they can access the data is not right. A user-friendly website is what you need so the users can feel comfortable around your website. It is best to remove all obstructions so new visitors won’t have to register or subscribe to anything on your website.

Grab User’s Attention

It is no surprise that users want attractive visuals. After all, visuals convey more information than words ever can. Images and videos offer eye-catching content that conveys more than text. The human eye receives patterns and recognizes visuals and motions more easily. Hence, video-based advertisements create a greater impact. They are also seen as better marketing techniques as they do their job perfectly of capturing users’ attention. Including fewer question marks in your content leads to better visuals. It also provides a better sense of orientation for the users. All these factors combine to give a better user experience and usability to your audience.

Easier Functions

Functions are the core members of your web design. Without these functions, your website will have no use. Visual effect buttons that show everything clearly are very effective. Users find functions to be comprehensive. Hence, the fundamental element that proves to be effective is functions. That makes users comfortable with the website and enables them to interact with it effectively.

Good Writing

Writing good stuff on your website helps users perceive what to expect from it. Anything that promotes your services or products is not interesting to the user. Any language that looks exaggerated will be ignored by the users. Hence, you should jump directly into your business. Don’t try to include any useless content or clever names. Try to be casual but not too formal. Call to action is also part of your content. So make sure you use words that prove to be effective for your content. You should always use concise phrases that communicate the notion of your business. The language should be plain and should like you are trying to sell the product. Instead, focus on the pain points of your target audience and devise solutions for them.

Simplicity Wins

Simple designs direct your attention to wherever it is required. Users are not looking at the design. Instead, they want the information. That is why you should focus on your content before you start to focus on the design. A proper layout should always be there. Don’t overwhelm your user without stuffing unnecessary content and overcrowding your user with too much information.

Reduce the Cognitive Load

Reducing the cognitive load by including information in spaces is an effective way. The first thing users do after accessing a website is to scan it. They then divide the pieces on your layout and look for the information they need. If everything on your website is jumbled up, users won’t be able to find what they want. That would ultimately lead to them leaving your website and looking for information anyplace else. Hence, managing the hierarchy of your content reduces the complexity it has. The reduced complexity will let the users perceive your content in a better way.

Screen Visible Language

Online visible language helps to organize your data and give a clear and consistent structure to the information on your website. All the elements on your website should be well-linked together. Your content should also have higher readability and not include complex words. The content or language you use should have clarity so that everything on your website makes sense. Also, make sure that everything on your website can be distinguished so nothing gets mixed up. Lastly, take care of the elements like typeface and point sizes as they help balance the legibility and texture of your website.

Stick to Traditional Design

Most people think that implementing new designs is the best thing to do. However, that does not hold true in the case of web design. People like to follow traditions. That is why a traditional website that follows users’ expectations is what you want. Understand that they’re expecting a full navigable website that is well-placed and has everything they need.
Only innovate ideas when you know they will work. Trying out a new web design just for the sake of experimentation can take away advantages from you.

Take Care of Insights

After your website goes live, you should keep track of its performance. The testing phase is iterative, which is why you need to constantly monitor how the design is working for people. The rule here is simple: design a website and roll it out. If it doesn’t give the results, design again and put it online.

Conclusion

While creating a web design may seem like a daunting task, we at Go Digital Initiative make sure that our team of experts makes everything easier for you. We come up with sustainable solutions that give your website a unique touch. Our aim is to deliver websites that drive traffic to your business while increasing your visibility. So, if you want to put your website to the test, our services are where you need to go.

Your Website Should Be Obvious

Steve Krug is a famous user experience professional who defines how the usability on your website should be like. All these things make sense, but the first law is to “Don’t make users think”.
A user should immediately know and get what is happening on your website. They should put in no effort to understand how the website is designed.
When you’re designing your website, it is important to get rid of all these question marks on your website. Everything should follow a clear structure and your audience should be able to easily navigate through your website.
By reducing the amount of cognitive load and increasing the intuition on your website, the visitors can grab onto the concept and understand the elements of your website. People will not use your website if they fail to find their way around it.

Demand fewer Actions from the User

Websites that demand users to fill out a form before accessing the content can be frustrating. If the website prompts the user with something they don’t want to do, it is likely that they will get off your website.
It is ideal to remove all hindrances that may come in the way of user experience. If you want to register the user, an email address is enough to get them on board without demanding too much work from them.

Increase the Attention Span of the User

Websites are both dynamic and static, they help users interface the information through graphical elements. It is no doubt that graphical elements help perceive the information better.
That is because the cognitive ability of the user is strongly linked to recognizing patterns and motions. That is one of the reasons why video-based advertisements capture the attention of the user even though they are very distracting.
A better sense of orientation on your website is only possible if you include fewer unanswered questions on your website. In other words, the less thinking the user has to do, the better will the experience on your website.

Clear Functions

A clear architectural structure on your website combined with a great visual appeal is extremely effective for visitors. Large buttons that show functions make the content on your website very simple to follow in a user-friendly way.
Displaying the functions in a clear manner is a primary principle for an optimal user interface design. The implementation is all that matters, not the way it is achieved. You have to make sure that the visitor feels comfortable when they interact with your website.

Good Written Content

Your content should take care of the tonality. You have to make sure that the niche you’re writing about resonates with what you offer. For example, if you are a casual business, then a few informal words won’t do any harm.
However, it is best to stay concise and to the point throughout your content. Also, make sure that your content follows a defined visual hierarchy. Include lists, headings, changing font sizes, bold, italics, and other typography elements in your website.

Simple is Better

Minimal designs are the talk of all websites. Most websites underestimate the power of white spaces. Users are looking at your content instead of the design. Hence, it is best to think from the user’s point of view and display your information through a minimal site design that captures the essence of what you offer.

Reduce the Cognitive Load

As mentioned earlier, more content leads to more cognitive load. An increased cognitive load can overwhelm the user and make it impossible for them to process the information. When new users arrive at your website, the first thing do is scan the content.
A complete structure is hard to read and makes it even harder to take away something. That is where hierarchal structure come in and helps reduce the complexity of the content. Including white space and using contrasting colors that blend well in the layout of your website is crucial.

The Use of Visible Language

Visible language includes three primary elements:
• Organize
• Economize
• Communicate
Organization of the language means delivering clear and consistent language throughout your content. Everything should be coherent to each and follow the proper layout.
Economizing means focusing on the clarity, simplicity, emphasis, and distinctiveness of the content. All these components are very important for effective communication on your website.